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Happy 7th birthday Twitter! See 7 ways we integrate with the social network

Thursday, March 21st, 2013

In light of Twitter’s 7th birthday I thought that I’d take a look at exactly how ScribbleLive integrates with the social network. Please note that we are constantly rolling out new features and improving our platform to adapt to all of Twitter’s ongoing changes. But as of March 21st, 2013, here are 7 neat ways we integrate with the blue bird.

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Twitter changes coming March 4th

Tuesday, February 26th, 2013

We’re making a few changes to the way you use Twitter in the ScribbleLive back end. Twitter is rolling out a new API that requires users to log in to Twitter to interact with the Twitter API, which is how Scribble interacts with tweets.

You’re still going to be able to access all the functions you have come to know and love – including the Twitter social search, tweet and post and auto follow. The main change: users will need to be logged into a Twitter account before using any Twitter-related functions. The good news is that once you’ve logged in, you remain logged in.

Starting on Monday, March 4th, you will have to be logged in to your Twitter account before doing any of the following:

  • Perform a Twitter social search in the sidebar of the write page of your event.
  • Auto-follow a Twitter user on the Twitter page of your event.
  • Update a Twitter avatar using the drop down menu on each post.
  • Paste the url of a tweet into the post box of your event.

Once these changes are rolled out, you will be prompted to log in to your Twitter account before doing any of the above actions. Once you log in for one of these interactions, you will remain logged in for any further interactions.

If you have any questions, please e-mail support@scribblelive.com

Marketing content in real time

Wednesday, November 7th, 2012

A new infographic by Content Plus ”The Anatomy of Content Marketing” shows the value content marketing can have for corporations. It features some great stats about how having original, thought leadership-oriented content on your website resonates with your audience and increases engagement. We’ve already seen that real-time content has increased the time spent on media websites (compared to static content) and we’re confident that similar results will be produced if corporations publish real-time content and communications.

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Why you should not live-tweet Election Day

Monday, November 5th, 2012

What’s your plan for election coverage? BuzzFeed published an interesting article today, looking at the overwhelming number of tweets being sent during the presidential debates and the difficulty it posed to those trying to follow the elections on Twitter. In this post we take a look at the problems Twitter’s growing use has in delivering meaningful political coverage. (more…)

ScribbleLive updates: Twitter, statistics and engagement minutes

Friday, November 2nd, 2012

This week brought about big changes for ScribbleLive’s statistics tool, Twitter functions and available languages.

Here are the highlights. (more…)

The dangers of unverified content & tips for liveblogging disasters

Tuesday, October 30th, 2012

As social tools are used more frequently by more people, their availability during a disaster like Hurricane Sandy turns them into important sources of information…or misinformation. This article examines the dangers of unverified content from social media.

Twitter was abuzz with trending topics ranging from the main #Sandy hashtag (with over 3.5 million tweets in 24 hours) to localized regional hashtags for states around the east coast, including: #BoSandy, #NYSandy, #NJSandy, #VASandy, and more. Instagram was a major platform for sharing photos during this storm, with a dedicated website called “Instacane” put in place to see the latest photos from the storm. (more…)

School Spotlight: El Estoque

Thursday, October 25th, 2012

While a large amount of these j-school spotlights have been on post-secondary journalism programs, high schools are emerging as a place where budding writers can get their start. While some programs offer English and Writer’s Craft classes as part of their curriculum, El Estoque is taking it a step further.

The publication is a project undertaken by students of Monta Vista High School, a high school embedded right in the heart of Silicon Valley. It shares its city, Cupertino, with the biggest technology company in the world: Apple Computers.

El Estoque used ScribbleLive during the first and final United States Presidential Debates, producing their own coverage in real time. As many events (like the debates) are being streamed over the Internet in real time, they did not need to have a reporter physically there to cover it; this is eliminating many of the barriers young journalists once faced in terms of access.

“We focus heavily on localization- our audience isn’t going to come to us for political coverage that they can find elsewhere,” said Anushka Patil, one of the editors-in-chief for the site. “So more than ‘necessary,’ it was just a matter of covering the debate in a way our readership would respond to and be engaged in.”

“Students were already using social media to chime in as the debates were happening (on Facebook and Tumblr; Twitter isn’t big at our school) and we wanted to centralize that discussion.

The Debates

El Estoque did just that, posting updates about the debate itself while allowing readeres to post their own observations. They also brought in tweets from respected sources, filling in expertise gaps in their coverage with trusted names.

And, well, the occasional meme showed up, too.

I think the debates have a certain amount of ‘pop culture’ value, if you will, so an open forum like this lets people join the conversation whether they’re talking about the entertainment or politics aspects,” Patil said.

If your program or student publication is interested in acquiring a ScribbleLive donation, don’t hesitate to contact us. If you’re interested in a group demo of what ScribbleLive can do, head on over to ScribbleU to check out a class.

Michael De Monte declares war on newspapers. And Twitter.

Tuesday, October 9th, 2012

In the second of the two-parts, ScribbleLive co-founder and CEO discusses media in the digital age and why he hates live tweeting

The technology business is unforgiving. Change moves quickly and businesses that don’t keep up won’t survive. Michael De Monte has made a point of not only staying ahead of the curve, but driving change. “I helped hammer the nails into the coffin of the typesetter industry in the early 80s,” he says. The CEO and co-founder of content management and publishing company ScribbleLive has been on the cutting edge of new media for more than 30 years and has no intention of slowing down. Born and bred in Toronto, De Monte was involved in desktop publishing before it revolutionized the publishing industry, and was working on Internet start-ups before slick browsers and search engines made the web accessible to school children and mommy bloggers.

After De Monte’s stint with CTVGlobe Media’s online production team, two things became clear; the proliferation of the social web meant that readers with increasingly short attention spans demanded more coverage of breaking news and events at exponentially greater speeds and newsrooms did not have the resources to meet those needs. As a result, outlets that were fighting to keep up with the changing media landscape looked to crowd-sourced content on platforms such as Twitter to fill the void.

This, according to DeMonte, is where online outlets went wrong. “The news-consuming public demands real-time updates of breaking news stories but they are hungry for authoritative, quality content,” says De Monte. “They are not interested in uninformed rumors that online editors pull in from Twitter to fill the white space in reporting. Consumers are looking for content that offers value, and if they’re not getting it from traditional news sources, they will look elsewhere.”

That is why De Monte and his business partner Jonathan Keebler created ScribbleLive and the Syndication Marketplace, which allows online outlets to syndicate news content from expert sources in real-time.
“We are not a technology company,” says De Monte. “The minute we call ourselves a technology company, we’re dead. We’re a content delivery company. We offer news organizations the opportunity to contextualize and monetize authoritative coverage of globally significant events as they happen, and measure engagement with that content to the second.”

That same lack of accurate measurement, authority and ability to monetize content is exactly why De Monte is taking on platforms such as Twitter as a source for news.
“I can’t understand why a news organization would ever allow one of its journalists to live-tweet,” says De Monte. “Live tweeting does nothing to drive page views; it functions only to build the journalists’ personal brand capital. Media outlets need to focus on building their own brands in order to survive.”

De Monte believes that effective media companies can use Twitter, Facebook and the like to give a nugget of information that drives readers back to their websites for the full real-time coverage. “All of those eyeballs staring at Twitter streams  are not monetizable,” says De Monte.  “Content producers need to understand this.”

The future of digital and social media in newsrooms

Saturday, October 6th, 2012

PEW Research Center has recently published their biennial news consumption survey, looking at trends in news consumption over the last 20 years. One of the most promising trends for digital newsrooms is that their format of news is the only one that has seen growth in the last two decades, with 46% of Americans getting news online at least three times a week. Currently, a third (32%) of US Americans get their news online on a daily basis.

Mobile

A good part of the increase in online news consumption can be attributed to readers accessing online news through mobile and tablet devices. One in five Americans have got their news on a mobile device, 78% of these people did so using a smartphone. News consumption is one of the most popular activities on tablets and mobile.

Social

Consumption of news via social media has also undergone interesting growth. Nearly 1-in-5 Americans saw news headlines on social media, the proportion of people getting news headlines or news regularly from these sources has nearly tripled from 7% to 20%. And it’s not only the very young who use social media to get their news: the number of people in their 40′s getting news from social nearly tripled from 8% to 23%, the number of 50-64 year-old’s doubled from 5% to 10%.

Although those of us who participate in journalism use Twitter frequently, the rest of US adults do not. Only 13% of Americans use Twitter and only 11% of those have ever seen news on Twitter and only 3% saw it yesterday. If we look at the entire population of the US, around 311 million, only 30 million are on Twitter, so only around 3 million US adults have ever seen news on Twitter. This pales in comparison to Facebook, who have a 53% penetration rate of the American public and around 166 million users - according to PEW data 47% of adults get news on Facebook and other social sites – that’s around 78 million people.

Although traditional news sources still dominate how people get their news, digital has seen dramatic growth in the last two decades. There’s been increased growth in the portion of people getting news from social networks. Twitter, however, although very useful for journalists, has a relatively small audience – reaching only 1% of adults from 50-64 year-old’s–compared to digital/online’s reach of 35% of 50-64 year-old’s. This makes twitter a great way to share news among various communities that use the site diligently (including journalists), but not to the general public. Meanwhile a third of Facebook users share news, however 70% of these users report getting those news links from family and friends, only 13% report getting them from news organizations or journalists.

We recommend digital newsrooms focus on gaining traffic and views on their content. Social is a great way to bring those readers in but your website should be the place where readers consume your content. It’s where your organization can monetize through ads and editors can see the levels of engagement through web analytics. An interesting point was made by Dennis Mortensen, co-founder of analytics provider Visual Revenue, in a recent Editor and Published article

“Don’t surrender your wonderful brand to the Facebooks of the world. Extract as much value as you can from those channels, but only with the primary purpose of actually gaining a reader for later. Turn a Tweet into a reader who knows you for who you are, will bypass those channels, and go directly to your front page or tablet/mobile offerings.”

 As the sources of news consumption change, newsrooms will have to adjust accordingly and bring news to where their audiences are: online, on social, and on mobile.

10 Ways to Use ScribbleLive in the Classroom

Tuesday, September 18th, 2012

While ScribbleLive is a great platform for numerous news agencies, it doesn’t just thrive in the newsroom. Numerous schools have found uses for our platform, and have used us to train the next generation of journalists to produce news in real time. Below we’ve put together a list of 10 ways that schools can use ScribbleLive, and how teachers can implement it into their schedules.

1. Cover a live event from multiple angles…

Part of what makes ScribbleLive great is the ability to report from just about anywhere. Students can use laptops, smartphones, voice mail numbers, SMS messages and e-mail to send in updates to your event, never leaving them out in the cold.

Ryerson University has done a great job of letting their students cover a variety of events, doing daily coverage from the newsroom of their fourth-year masthead class. Students are liveblogging different things going on during the week at their campus, leaving no stone unturned.

2. … and when you’re done, craft an article!

With our LiveArticle system, students can create a full-featured article with the updates that they’ve contributed to the liveblog, as well as normal text entry. We also support powerful, intuitive text formatting that can make crafting the perfect article easy.

Why move into another publishing environment when you can use ScribbleLive to click and drag in posts that you’ve already made for easy emphasis? LiveArticle also supports block quotes, headings and a slideshow tool that will take the stress of working with images and throw it into the garbage can.

3. Report on campus sports with flair

Campus sports can be a high-speed, high-pressure environment. With ScribbleLive, you can send all kinds of media updates (pictures, video and audio clips) straight from a smartphone using one of our apps, giving readers a window into a game they can’t make.

Pinning an updating post to the top of your event allows you to change the scoring summary of the game as it happens, letting the post refresh itself in the reader’s view. This means you only have to edit the post once, and let ScribbleLive do the rest – less things to worry about means more time students can focus on the game. The Daily Californian has been using ScribbleLive to cover their school’s football games with photos, analysis and other coverage.

4. Conduct an interview in-person, or remotely

Using our Q&A interface, student can take questions from an audience without having to worry about losing important posts to a flood of incoming comments. It also lets you time your questions for the most logical reading flow, benefiting your reader. Throwing the “blockquote” HTML tag around text will cause that it to gain special formatting that will allow it to stand out, as well.

Students can conduct these interviews with a subject sitting on a computer sitting in the same room as they are, or by having a second student transcribe the conversation. The subject can also type out their own answers to questions by giving them their own account, or simply auto-approving their comments – the latter allows them to participate from the front end without having to learn the ScribbleLive platform. The Ryersonian did an interview with Colleen Carney, the head of the Ryerson Sleep and Depression Lab, using this technique.

5. Leverage what people are saying about your campus on Twitter

Twitter is quickly becoming the lifeline of campuses everywhere, allowing for students to instantly vocalize what they’re doing, seeing and thinking about. By monitoring hashtags with our Social Search feature, student reporters will be able to react to news happening, leverage tweets to fill in gaps in their own reporting, and import pictures that may have been posted from smartphones.

This can also be automated, giving your event an edge in terms of up-to-the-second reporting — following celebrities or figures important to an event can also pay dividends when it comes time for them to post something relevant to your story. Filters can also be applied in order to only bring in things useful, and leave the rest out.

6. Expand your audience with a Facebook Fan Page embed

Facebook can be a powerful marketing tool for your student publication, as sharing articles is a great way to drive traffic to your website. That being said, why not have your liveblogs live on your fan page, as well?

Embedding your event in your fan page allows for another spot for your readers to consume your content, and they won’t even have to log into an account to do it. The blog otherwise functions as any other embed would.

7. Share your content with the Syndication Marketplace

A large part of students’ post-education aspirations revolve around getting published in bigger venues. With ScribbleLive’s Syndication Marketplace, schools and clients alike have listed events for others to syndicate into their own, allowing good content to be spread around and partnerships to be formed.

Listing your event on the marketplace allows your school’s content to reach a wider audience, and could possibly result in some partnerships between larger outlets. If your class is producing some exclusive content that no one else may be covering, listing it in the Marketplace couldn’t be simpler.

8. Simplify the process of getting your content on the web

Any administrator can sympathize with the confusion of getting a new site up and running; determining administrators and making sure that users can do what they need to can be a harrowing experience. In an education setting, this can be especially difficult when layers of bureaucracy may stand between students and getting their work published.

With ScribbleLive, the platform is managed completely from ScribbleLive.com. There is nothing to install on school servers, and classes can post events to existing web sites using an embed code similar to YouTube, Google Map, or any other embeddable object.

9. Keep your school or publication’s branding strong with a white label

If you’ve already got a site for your student publication or your class’ work, why not expand on that with a white label? Our technology creates a page from your already-existing site, letting liveblogs look more naturalized in their home environment. The white label also allows you to take advantage of our Search Engine Optimization tools, which move your content higher in Google page rankings and drive more traffic to your web site.

Donated accounts receive a white label template for free, but ScribbleLive will need to work with the site’s developer to get it up and running. Once completed, you’ll be left with a functioning archive for your events, and new events will create their own URLs and pages for easy sharing.

Elephant Student Media’s white label is a great example of a page that’s simple and allows people to find their content easily.

10. Embed documents, spreadsheets and more for class communication

Events can also be used as communication tools between teachers and students when embedded into internal communication pages or syllabus sites. As any iFrame embed code can be rendered in a ScribbleLive post, there is a potential to take documents hosted on Google Documents, Calendars, Google Maps and leverage them.

This can be used during live events, as well – many a ScribbleLive event has featured a live video feed that lets users watch something unfold while real-time updates stream underneath. You can check out a blog post we’ve wrote that highlights some ways you can use embedding.

Wrapping it up

Naturally, ScribbleLive wants to make integrating our platform into your classroom as simple as possible; we’ve made documents available online for teachers to draw inspiration from, and provide the support they need to make sure that students adapt as smoothly as possible.

As always, feel free to reach out to us if you’re interested in a donation for your journalism school or student publication, and we’ll set you off on your way to liveblogging greatness.