Did you follow live coverage of the Presidential Inauguration online? If you did, chances are that you were seeing syndicated real-time content from the Associated Press. Hundreds of news organizations picked up AP’s real-time coverage of the inauguration, generating millions of engagement minutes — which is how we measure how long people are watching the content. AP offered the coverage as part of a free trial to all Scribble clients as well as all AP newswire subscribers. (more…)
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Posts Tagged ‘Toronto Star’
Canadians prove they love the news
Wednesday, October 3rd, 2012“Canadian adults love their newspapers,” is the message from Newspaper Audience Databank Inc.’s latest survey.
“The results of this study confirm that daily newspapers continue to be a vital source of news, information and entertainment for consumers,” says Anne Crassweller, NADbank’s president in a statement on the website. “Readers migrate between print and web editions of newspapers on a daily basis…”
And that’s great news for many of ScribbleLive’s customers – who bring engaging content online through liveblogs. Our clients top many of the regional Canadian readership markets.
When news sites go down, liveblogs may be the answer
Friday, March 30th, 2012Several major Canadian media outlets suffered technical difficulties yesterday, leading them to deliver news through alternative methods. The difficulties were particularly untimely as the Canadian federal budget was released yesterday, an important story for many Canadians.
The Toronto Star started experiencing technical difficulties at around 11:00am yesterday, when their entire website went offline. They redirected their readers to their live news blog, which is hosted elsewhere and was therefore not effected by the outage. They apologized for the inconvenience to readers on Twitter and replied to concerns in a timely manner.
Toronto Star still managed to cover the federal budget news as their became available on a special typepad blog.
The site was restored about an hour ago and is now running smoothly.
CityNews, the news sector of Citytv, Canada’s largest independent television station, also experienced technical difficulties.
They tweeted “REMINDER: CityNews.ca is experiencing tech difficulties. In the interim, news & live stream can be found here: http://site.citynews.ca” and redirected users to a temporary site which included a livestream of their news coverage and a news liveblog.
Their live news blog was also available to readers who could not access the website.
680News, an all news radio and a breaking news source for local and global news, experienced technical difficulties yesterday too. They also ended up redirecting their readers and users to a live news blog.
Yesterday seemed to be an unfortunate example of why news outlets need to have a backup method of delivering content to their readers. Setting up a blog to publish articles can take some time. Twitter’s character limits significantly hinders the quantity, and often quality, of the message one can deliver. It seems that liveblogging may be the right solution for news organizations when technical difficulties arise.
Using liveblogs to bring local content to communities
Tuesday, February 21st, 2012Liveblogging isn’t just about big media covering international events.
From high-school sports to weather reports, a liveblog is also a great tool to bring information to a community, keeping people informed on local happenings.
Last week, for instance, OpenFile covered a Supreme Court hearing in Halifax about the sale of St. Patrick’s Alexandra School.
The outlet used polls, pulled in Tweets from on-scene reporters and took readers’ comments, creating a dialogue with ScribbleLive while keeping Halifax informed on what was going on behind closed courtroom doors.
OpenFile’s liveblog is just one example of how local news can be covered with real-time media.
Weather reports are a popular way of using liveblogs to create localized content, and Hearst’s stations have been quite keen in this regard.
Over the past few days, WBAL has been keeping its viewers in the know with a liveblog about the Maryland snow forecast. KMBC brought readers in Kansas City information about school closures and roadway problems caused by a storm Feb. 12-14, while KCRA kept readers up-to-date on snow and rain in their Western US region last week.
Some sites opt for general catch-all liveblogs, that update readers on general local news.
The Toronto Star, for instance, runs its “Toronto Now” liveblog every day, giving people traffic and weather updates as well as neat tidbits of news – like the post pictured, which notes the death of hockey and coffee icon Tim Horton on this day in 1974.
Local sport liveblogs are also a popular way to keep readers engaged on news websites.
On Feb. 10, Lee Enterprises wrote about how two different local media outlets covered the Montana High School State Wrestling Tournament using ScribbleLive.
Over the course of two days, the Billings Gazette and the Missoulian worked as a team to cover the event through a liveblog. The outlets were able to take turns reporting, each posting to the liveblog about different parts of the tournament, creating a multi-voiced narrative that followed the story to the finals.
How to spice up soft news with a liveblog
Monday, February 13th, 2012
All journalists know how hard it is to report on awareness campaigns or events lacking a hard news angle.
Why not try reporting on them through liveblogs?
On Feb. 8, as a part of Bell’s Let’s Talk day, CTV brought in special guests and experts to liveblog about mental health awareness. Between 7 a.m. and 5 p.m., the television station filled 34 pages with content from readers, writers and guests. Readers were asking questions along with reporters, creating an interactive atmosphere and great discussion.
The Toronto Star ran a live chat about depression and sports with their reporter Randy Starkman and TSN’s Michael Landsberg on the same day. The two reporters discussed their struggles with depression, and fielded questions from the readers.
Liveblogs are also a great tool to bring a fresh view to ongoing issues.
Take WPTV, for instance. The station, based in West Palm Beach, hosted a webinar using their liveblog Jan. 27.
Over the course of an hour and a half, a panel of experts answered viewers’ questions on foreclosures, refinancing loans and how to get out from being “underwater.” Questions via the liveblog – the panel answered using a video live stream pinned to the top.
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