How is content consumed? How interactive is it becoming? How is the user experience changing? These are the topics discussed at yesterday’s Digital Media Summit.
The Digital Media Summit – a social media and interactive marketing conference — was held here in Toronto this week. I had the pleasure of attending the first day of the two-day conference, which included speakers from ComScore, CEA, Marketwire, Microsoft, NHL and LinkedIn, among others.
The day started out somewhat problematically. Many attendees, including myself, had trouble accessing the WiFi in the main hall. This was kind of a buzzkill. Many speakers touched on the importance of good internet connectivity and I hope someone from the Fairmont Royal York Hotel was taking notes!
The presentations ranged from the very informative and forward-thinking to very simplistic explanations of basic social media platforms such as LinkedIn. I wish some speakers had delved in deeper instead of just explaining the importance of social and digital media (this was the Digital Media Summit, after all).
That being said, some very interesting and relevant information was presented by some speakers. Here are some highlights: (more…)