On Dec. 24, people around the world who celebrate Christmas were collecting around fireplaces, drinking eggnog and spending time with their families. But one man was working his hardest day of the year: Santa Claus.
Traipsing around the world to drop off presents and gorge on the occasional cookies-and-milk delights, the Big Man in Red gave out billions of gifts and traveled to pretty much every single country in existence.
This year, in addition to his usual workload, Kris Kringle also took it upon himself to liveblog his trip around the world using ScribbleLive. With the help of elves, reindeer and the utterly unstoppable Mrs. Claus, Santa published 24 hours of continuous content in “Santa’s Live Ride,” a liveblog that was syndicated out to 23 organizations around the world. From the Philippines to Slovenia, the United States to Argentina, the liveblog pulled in more than 70,000 unique page views and 1 million engagement minutes, with an average of 14 minutes per user. (more…)