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World Radio Day

Wednesday, February 13th, 2013

Stop and listen. Chances are, if you pay close enough attention, you can hear the grandfather of real-time content.

Radio.

As we celebrate World Radio Day, we’re celebrating freedom of speech. Radio ushered in the first wave of up-to-the-minute broadcasting and revolutionized news by removing literacy barriers and bringing events directly into people’s homes.

As UNESCO says, radio “remains the medium that reaches the widest audience worldwide. This multi-purpose medium can help people, including youth, to engage in discussions on topics that affect them. It can save lives during natural or human-made disasters; and it provides journalists with a platform to report facts and tell their stories.”

Radio Day

As we celebrate radio today, we also celebrate how it can be incorporated into the digital world. The BBC’s Natalia Antelava used her iPhone to covertly record interviews in hostile environments. Al Jazeera used a dedicated phone number to add audio posts to their real-time story after their offices were raided and shut down. And CBC uses voice mail to reach out and hear what their audience has to say.

Regardless of the ‘how’, the ‘why’ remains the same: the marriage of digital and audio presents infinite opportunities to bring truth to a larger stage than ever before.

Have you used a combination of radio and digital media in new and interesting ways? We’d love to hear about it! Email success@scribblelive.com and tell us how.

Teaching students to think for a new online ecosystem

Thursday, October 4th, 2012

As the classroom evolves to leverage more digital options, it’s often not enough to throw equipment at students and expect them to take advantage. In a blog post by PBS Mediashift today, professor Paul Barnwell took a look at his efforts to teach Digital Storytelling to high school students, finding that a right mix of technology, intiative and introspection can lead to success.

In the article, Barnwell outlines five principles that, when followed, brought the course more success. He states that:

  1. We focus on storytelling and making connections between writing forms and new media.
  2. We employ technology to develop or enhance measurable skills.
  3. We are mindful consumers and producers of technology.
  4. We maximize collaboration inside and outside the school.
  5. We must be flexible and patient.

It’s that last principle that becomes the focus of the article, as Barnwell’s work with the students has them considering their position with technology and media. Especially when breaking new ground with content and courses, organization is paramount.

“The first year, we used three different classroom spaces. The course was a dumping ground for upperclassmen needing elective credit. Our equipment was back-ordered. I didn’t develop a coherent curriculum. Instead of using technology tools as a catalyst to teach storytelling, I was teaching students disjointed skills. It was a mess.”

Barnwell continued, explaining that getting students to analyze their possible “addiction” to social media allowed them to embrace their potential for telling stories. At the beginning of the class, Barnwell encourages his students to be forthcoming about their uses of technology, admitting his usage patterns himself.

He also reminds them that they are “ultimately in control of their tech habits, and it starts with self-awareness”. As producing audio, video and visual content becomes more ubiquitous in the workplace, students need to be able to see the value in different types of information.  Barnwell explains his methods:

“I challenge students to step back and reflect on why and how they use technology; otherwise, it’s too easy to become passive, distracted digital citizens. Howard Rheingold’s recent release, “Net Smart: How to Thrive Online,” provides educators and citizens alike with suggestions of digital literacy skills to practice while facing the onslaught on continuously streaming information and distraction. These skills include honing your attention, crap detection, and knowing how to effectively shape your digital footprint.”

ScribbleLive is happy to work with PBS Media Lab to promote new methods of producing content and engaging readers. If your school is interested in using our platform, contact us to see if you qualify for a donated license.

Making money by selling liveblog space to advertisers

Thursday, April 12th, 2012

One of modern media’s biggest concerns is how to make money while providing good news content. Using real-time media, some organizations – like Hearst Properties – are using paid liveblogs successfully.

The station KCCI has been especially progressive in this regard. The organization runs LiveConnect, a liveblogging series for advertisers to show off their skills and wares.

Using the outlet’s liveblogging space, advertisers have run live chats with experts, generally on health-related topics ranging from gynecologic cancers to sports nutritition. An important aspect of this is the fact that the station always notes that these liveblogs are sponsored content, thereby guarding the border between advertising and news content.

Another Hearst station, KOAT, has also been using liveblogs in the same fashion.

The outlet also brings in a lot of health advertisers with its LiveConnect segment, running Q&As and pulling in questions from readers. The real-time media aspect allows potential customers to ask questions on the spot, connecting these health-related advertisers with their markets in a new and interactive way.