Stop and listen. Chances are, if you pay close enough attention, you can hear the grandfather of real-time content.
Radio.
As we celebrate World Radio Day, we’re celebrating freedom of speech. Radio ushered in the first wave of up-to-the-minute broadcasting and revolutionized news by removing literacy barriers and bringing events directly into people’s homes.
As UNESCO says, radio “remains the medium that reaches the widest audience worldwide. This multi-purpose medium can help people, including youth, to engage in discussions on topics that affect them. It can save lives during natural or human-made disasters; and it provides journalists with a platform to report facts and tell their stories.”
As we celebrate radio today, we also celebrate how it can be incorporated into the digital world. The BBC’s Natalia Antelava used her iPhone to covertly record interviews in hostile environments. Al Jazeera used a dedicated phone number to add audio posts to their real-time story after their offices were raided and shut down. And CBC uses voice mail to reach out and hear what their audience has to say.
Regardless of the ‘how’, the ‘why’ remains the same: the marriage of digital and audio presents infinite opportunities to bring truth to a larger stage than ever before.
Have you used a combination of radio and digital media in new and interesting ways? We’d love to hear about it! Email success@scribblelive.com and tell us how.





