The Boston Bruins and Toronto Maple Leafs are preparing for a battle tonight that will begin golf season for the losers. And while the players are at odds with each other on ice, newsrooms in their home cities are using syndication to work together and report on the series in real-time.
From the first game, Boston.com syndicated out their coverage of the Bruin’s first round in the NHL playoffs through the Scribble Market. Seeing their coverage, the Toronto Star wanted to reciprocate the favour by offering their coverage to their southern Stanley Cup rivals through Scribble’s LiveSyndication.
Using raw feeds, the two organizations have been sharing content with each other without having to syndicate in every chirp and insult. The two organizations are able to pick and choose which of one another’s elements to pull in, including photos, text posts and social media aggregation.
Here are some screenshots of the coverage thus far: