Live NATO coverage reported by Associated Press using Scribble’s new Advanced Content Module

Journalism continues to evolve at a rapid pace and a lot of newsrooms are struggling to keep up with the culture of now. ScribbleLive has just released a new feature set designed to tackle some fundamental challenges facing journalists producing real-time coverage.

Last summer we released LiveArticle, a companion to your liveblog that takes the shape of a more traditional article, except you can update it in real time and readers always get the new version without having to refresh the page. Reporters loved that you could simply drag and drop content from the liveblog into the LiveArticle, and Scribble took care of all the formatting.

We’re proud to introduce the next generation of LiveArticle with a brand-new feature set designed in partnership with the Associated Press. The AP wanted to be even more nimble and efficient in its approach to real-time coverage. Enter The Advanced Content Module (ACM), which allows editors to make every liveblog post a LiveArticle.

The ACM was born during discussions with AP over some fundamental workflow problems: how do you receive, edit and publish large volumes of content in real time? How do you prepare content ahead of the live event? How do you make that content available to other newsrooms? And most importantly, how do you make it easy for readers to digest an overwhelming flow of information? (more…)