Did you follow live coverage of the Presidential Inauguration online? If you did, chances are that you were seeing syndicated real-time content from the Associated Press. Hundreds of news organizations picked up AP’s real-time coverage of the inauguration, generating millions of engagement minutes — which is how we measure how long people are watching the content. AP offered the coverage as part of a free trial to all Scribble clients as well as all AP newswire subscribers. (more…)
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Monetize your Live Blog Content with ScribbleLive’s Syndication Marketplace
Wednesday, June 13th, 2012ScribbleLive clients have been using our LiveSyndication™ technology to syndicate their content amongst their own properties for a while now. It’s how Lee Enterprises lowers the costs of covering high-school sports, and how Hearst ensures that each of its stations has access to high-quality breaking news content.
But not every media outlet has access to a vast network of sister properties, and not everyone has the resources to cover every story as it breaks. Enter ScribbleLive’s Syndication Marketplace.
You’ve already seen the Marketplace in action this week during the Apple WWDC keynote: two top tech sites syndicated their live coverage to over 20 different Scribble clients. Each client had the ability to pull in original content, social updates and reader comments.
The real-time web is rife with monetization opportunities, and we want to make sure content producers have lots of options available to them, whether it’s selling content, forging new content partnerships or inserting real-time advertising and branding. The Syndication Marketplace is an opportunity for content producers to discover a new revenue stream by syndicating live coverage — which they’d be producing anyway — to media properties across the planet.
For example, a company that finds itself with exclusive or niche live coverage can make it available in the Marketplace, and earn money whenever someone uses that content.
The Syndication Marketplace also creates opportunities for media outlets large and small to access high-quality live content, no matter what language it’s produced in.
You may be covering a national story — a federal election — and don’t have reporters in certain states. Shop the Marketplace. Or perhaps it’s a global story such as the Summer Olympics, and you want coverage of every game. Shop the marketplace.
Syndicated content can travel across borders and brands, directly onto your site. You can auto-translate it, edit it, change the look and feel, and add your own original content, social updates and reader commentary, making that content uniquely local and fitted to your audience’s needs.
Using liveblogs to bring local content to communities
Tuesday, February 21st, 2012Liveblogging isn’t just about big media covering international events.
From high-school sports to weather reports, a liveblog is also a great tool to bring information to a community, keeping people informed on local happenings.
Last week, for instance, OpenFile covered a Supreme Court hearing in Halifax about the sale of St. Patrick’s Alexandra School.
The outlet used polls, pulled in Tweets from on-scene reporters and took readers’ comments, creating a dialogue with ScribbleLive while keeping Halifax informed on what was going on behind closed courtroom doors.
OpenFile’s liveblog is just one example of how local news can be covered with real-time media.
Weather reports are a popular way of using liveblogs to create localized content, and Hearst’s stations have been quite keen in this regard.
Over the past few days, WBAL has been keeping its viewers in the know with a liveblog about the Maryland snow forecast. KMBC brought readers in Kansas City information about school closures and roadway problems caused by a storm Feb. 12-14, while KCRA kept readers up-to-date on snow and rain in their Western US region last week.
Some sites opt for general catch-all liveblogs, that update readers on general local news.
The Toronto Star, for instance, runs its “Toronto Now” liveblog every day, giving people traffic and weather updates as well as neat tidbits of news – like the post pictured, which notes the death of hockey and coffee icon Tim Horton on this day in 1974.
Local sport liveblogs are also a popular way to keep readers engaged on news websites.
On Feb. 10, Lee Enterprises wrote about how two different local media outlets covered the Montana High School State Wrestling Tournament using ScribbleLive.
Over the course of two days, the Billings Gazette and the Missoulian worked as a team to cover the event through a liveblog. The outlets were able to take turns reporting, each posting to the liveblog about different parts of the tournament, creating a multi-voiced narrative that followed the story to the finals.
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