All journalists know how hard it is to report on awareness campaigns or events lacking a hard news angle.
Why not try reporting on them through liveblogs?
On Feb. 8, as a part of Bell’s Let’s Talk day, CTV brought in special guests and experts to liveblog about mental health awareness. Between 7 a.m. and 5 p.m., the television station filled 34 pages with content from readers, writers and guests. Readers were asking questions along with reporters, creating an interactive atmosphere and great discussion.
The Toronto Star ran a live chat about depression and sports with their reporter Randy Starkman and TSN’s Michael Landsberg on the same day. The two reporters discussed their struggles with depression, and fielded questions from the readers.
Liveblogs are also a great tool to bring a fresh view to ongoing issues.
Take WPTV, for instance. The station, based in West Palm Beach, hosted a webinar using their liveblog Jan. 27.
Over the course of an hour and a half, a panel of experts answered viewers’ questions on foreclosures, refinancing loans and how to get out from being “underwater.” Questions via the liveblog – the panel answered using a video live stream pinned to the top.

