San Francisco, September 19, 2012 – ScribbleLive, a leader in real-time content creation,
publishing and syndication, announced today that it will offer a version of its LiveSyndication
platform in collaboration with The Associated Press that will enable digital publishers to present
new forms of real-time news coverage.
The AP edition of ScribbleLive’s LiveSyndication technology will allow publishers to access
live content from the news agency and also produce live coverage of their own. The platform
provides editorial workflow and publishing options that are expressly designed for real-time
delivery of news.
“We were excited to work closely with AP to develop a platform that meets their unique
challenges as a global leader in news and reporting,” says Michael De Monte, CEO of
ScribbleLive. “This new platform gives AP and its customers the opportunity to be forerunners
in the real-time news and content revolution. It’s just one example of how our innovative
technologies, such as LiveSyndication, are helping major brands reach their audiences on a
global scale.”
AP has participated in the development of the ScribbleLive platform and intends to offer
new services to its customers based on the platform’s real-time functionality. In contrast to
conventional news coverage, where developments are captured and delivered in story form,
the new platform enables a running style of coverage where developments can be reported and
delivered incrementally as news unfolds.
“This is a great combination of innovative thinking from both companies,” said Jim Kennedy,
senior vice president for digital products at AP. “It will help us and our customers fill in the gaps
that exist in traditional coverage and give digital news consumers an even more immediate view
of stories as we cover them.”
The two companies said they expect to offer packages that include both access to the platform
and live coverage from AP. ScribbleLive also offers access to the platform separately to news
publishers worldwide.
In the coming weeks, ScribbleLive and AP will offer a series of webinars to AP subscribers to
introduce the platform and the coverage it enables. AP also plans to create new services to be
featured on the platform as it rolls out. The platform and content packages will be offered with
both ad-supported and licensing subscription models.
About ScribbleLive
Driven by the growing demand for real-time news and event coverage, ScribbleLive has
established itself as the market leader in real-time content with a feature-rich platform that
powers liveblogging, real-time journalism and on-the-fly storytelling. We also create new
revenue opportunities for news organizations through content syndication and advertising to
drive billions of real-time updates each month for hundreds of major digital sites, corporations
and NGOs around the world.
ScribbleLive is a privately owned company based in Toronto, Canada. Its investors include
Summerhill Venture Partners and Rogers Ventures.
More information about ScribbleLive can be found at www.scribblelive.com
About The Associated Press
The Associated Press is the essential global news network, delivering fast, unbiased news from
every corner of the world to all media platforms and formats. Founded in 1846, AP today is the
largest and most trusted source of independent news and information. On any given day, more
than half the world’s population sees news from AP. On the Net: https://www.apvideohub.com
and www.ap.org
For more information contact:
Sean Rosenthal
ScribbleLive
416-364-8118 x 2090
sean@scribblelive.com
