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Archive for March, 2012

When news sites go down, liveblogs may be the answer

Friday, March 30th, 2012

Several major Canadian media outlets suffered technical difficulties yesterday, leading them to deliver news through alternative methods. The difficulties were particularly untimely as the Canadian federal budget was released yesterday, an important story for many Canadians.

The Toronto Star started experiencing technical difficulties at around 11:00am yesterday, when their entire website went offline. They redirected their readers to their live news blog, which is hosted elsewhere and was therefore not effected by the outage. They apologized for the inconvenience to readers on Twitter and replied to concerns in a timely manner.

Toronto Star still managed to cover the federal budget news as their became available on a special typepad blog.

The site was restored about an hour ago and is now running smoothly.

CityNews, the news sector of Citytv, Canada’s largest independent television station,  also experienced technical difficulties.

They tweeted “REMINDER: CityNews.ca is experiencing tech difficulties. In the interim, news & live stream can be found here: http://site.citynews.ca” and redirected users to a temporary site which included a livestream of their news coverage and a news liveblog.

Their live news blog was also available to readers who could not access the website.

680News, an all news radio and a breaking news source for local and global news, experienced technical difficulties yesterday too. They also ended up redirecting their readers and users to a live news blog.

Yesterday seemed to be an unfortunate example of why news outlets need to have a backup method of delivering content to their readers. Setting up a blog to publish articles can take some time. Twitter’s character limits significantly hinders the quantity, and often quality, of the message one can deliver. It seems that liveblogging may be the right solution for news organizations when technical difficulties arise.

Apps help newsrooms embrace mobile journalism

Monday, March 26th, 2012

The iPhone was born in 2007, and immediately became a useful reporting tool. But it wasn’t until Apple released a high-definition video camera in 2010 that it made a real impact on day-to-day newsgathering. Since then, a slew of apps and products have made it a go-to production tool.

ScribbleLive’s iPhone app allows reporters to create live events, publish them on a site, add text, photos, video and audio files, and moderate questions coming in from readers.  (We also have BlackBerry and Android apps).

An article on TVNewsCheck.com looks at how media giant Gannett — owner of USA Today, The Arizona Republic and other newspapers  and TV stations– has embraced mobile journalism. The company has bought over 1,000 iPhone 4s smartphones for its employees, and have incorporated them in a large way into content production and publishing. Arthur Greenwald writes:

“…Gannett journalists are equipped with two video editing apps, Apple’s iMovie ($4.99) and the more feature-laden Splice, ($3.99.)  For transmitting raw or edited footage, Gannett chose the Brightcove Mobile Upload app becauseBrightcove is already Gannett’s platform of choice for its websites. ‘Video goes straight into the playlist to be approved or edited by an editor or straight to consumer,’ says [Gannett’s Director of Digital Content MacKenzie Warren]. For live streaming video, Gannett reporters rely on the free QIK app.”

Check out the rest of the article for a full roundup of apps, add-ons and tools for improving your iPhone reportage.

Digital Media Summit 2012: Day 1

Thursday, March 22nd, 2012

How is content consumed? How interactive is it becoming? How is the user experience changing? These are the topics discussed at yesterday’s Digital Media Summit.

photo

The Digital Media Summit – a social media and interactive marketing conference — was held here in Toronto this week. I had the pleasure of attending the first day of the two-day conference, which included speakers from ComScore, CEA, Marketwire, Microsoft, NHL and LinkedIn, among others.

The day started out somewhat problematically. Many attendees, including myself, had trouble accessing the WiFi in the main hall. This was kind of a buzzkill. Many speakers touched on the importance of good internet connectivity and I hope someone from the Fairmont Royal York Hotel was taking notes!

The presentations ranged from the very informative and forward-thinking to very simplistic explanations of basic social media platforms such as LinkedIn. I wish some speakers had delved in deeper instead of just explaining the importance of social and digital media (this was the Digital Media Summit, after all).

That being said, some very interesting and relevant information was presented by some speakers. Here are some highlights: (more…)

J-School Spotlight:The Golden Gate Xpress

Thursday, March 22nd, 2012

While ScribbleLive is useful in covering a large variety of events, it truly shines when used to cover rallies and protests. By having multiple reporters in the field reporting in with various types of media, a liveblog can quickly bring readers into the event.

Take the Golden Gate Xpress, a student paper for San Francisco State University that uses a donated ScribbleLive account. At the beginning of March, they used ScribbleLive to cover Day of Action rallies taking place both at San Francisco city hall and SF State.

In Canada, both OpenFile and the CBC used ScribbleLive to cover student tuition protests in Montreal, as well.

“We’ve actually received a considerable amount of feedback from staff, readers, our advisors and even other local news organizations about our live coverage,” said Sara Donchey, managing editor for the Golden Gate Xpress. “ScribbleLive has been an incredible tool that allows us to integrate every facet of live coverage seamlessly into our workflow.”

By embedding live video feeds into a post and then pinning the post to the top of a liveblog, The Xpress gave something for readers to watch as reports came in from their reporters on the field. They also partnered with The Guardsman, a City College of San Francisco newspaper, which meant more reporters producing content.

“As a news organization, our goal is to cater to every kind of news consumer. For those that get most of their news on Twitter, I like to have a steady stream of updates (complete with links to relevant content) on our official Twitter account,” Donchey said. “For those who like to watch news streaming live, I like to embed USTREAM into our ScribbleLive blog.”

The Xpress also includes quick news briefs for what Donchey describes as “traditional” news consumers, and photos that broaden the coverage.

“Any tool that gives us the option to do all of these things is welcomed in our newsroom,” Donchey said.

If you’d like to have a ScribbleLive account for your j-school program, contact dana@scribblelive.com.

Mobile apps outrank search engines, social media as traffic driver: study

Wednesday, March 21st, 2012

Watch out, Google. Apps and news sites have overtaken search engines as the first place readers look for news. In other words: if you don’t have a mobile app, your readers will look elsewhere for news.

According to a new study from Pew Research, search engines rank at number two, followed closely by aggregation apps such as Flipboard. It also found that social media sites such as Facebook or Twitter are becoming less important than news sites and apps when it comes to driving traffic, with less than 9% of readers reguarly clicking links in their social feeds.

Pew’s State of the News Media 2012 report measures the health of journalism in America. It looks at data from eight different media sectors, and includes a survey of 3,000 web users. This year there was also special reports on the impact of mobile tech and social media on news.

Pew discovered that more than a third of consumers are getting their news from mobile apps — and nearly a quarter use at least two platforms (i.e. computer and tablet).  They tend to go for the brands they recognize, which is why media companies should ensure they’re supporting content on all the platforms readers use.

‘A mounting body of evidence finds that the spread of mobile technology is adding to news consumption, strengthening the appeal of traditional news brands and even boosting reading of long-form journalism,’ the report notes.

‘Our analysis suggests that news is becoming a more important and pervasive part of people’s lives,’ Pew Director Tom Rosenstiel said. ‘But it remains unclear who will benefit economically from this growing appetite for news.’

Here at ScribbleLive, we want media companies to be the ones making money off their content — not social media companies. We empower our clients to build custom mobile and tablet apps that push real-time coverage out to their readers.

We’ve also created comprehensive guides for clients looking to build applications against our rest API, without having to do much heavy lifting (take a look under the “API” tab on your ScribbleLive dashboard). Our sales engineer Matt Mccausland has even built some apps for you — an event notifier and a recent posts widget — with instructions on how to customize them. Try them out! There’s more to come, so check this blog for updates.

Introducing: Scribble’s new event start notifier widget

Monday, March 19th, 2012

Hello friends. I’d like to introduce you to another of our open source javascript API widgets. This one is called Event Start Notifier. The name isn’t very catchy, but it’s very descriptive: The Event Start Notifier will notify your readers when a live event starts.

When you launch a live event, a notifier will slide on to your website — any page or all pages, it’s up to you — letting all the readers currently on the page know that an event has started. It’s not a pop-up: The entire notifier is a link that will take your readers to the event in your white label site. Readers don’t have to do anything to get the notifications, anyone on your site will see them.

Things you can do:

  • Style the notifier to match the look and feel of your site.
  • Change the text of the notifier to reflect your brand.
  • Choose to have the notifier show up in the top left, top right, bottom left, or bottom right of the page.
  • Show a close button so users not interested can get rid of the notifier quickly.

How to:

Head over to the project on Google Code, and download the source. Add the scripts to the page you’d like the notifier to show up on, and style the notifier and change the text to match your brand. That’s it!

You can find more detailed instructions and a list of options on the How To Use wiki.

Neat ideas:

  • It doesn’t have to be on your site all the time. Add the script to your home page before launching a breaking news or other high-profile liveblog, and remove it after creating the event.
  • Add the script to all of your pages so all the users on your site are notified when an event starts, no matter where they’re browsing.
  • If you have more than one white label site (eg. one for your business section and one for your sports section), put a business notifier on all of the business pages of your site, and a sports notifier on all of the sports pages.

Demo video:

Keep an eye on the top right.


How to cover a high-profile murder trial in real time

Friday, March 16th, 2012

How do you cover a high-profile trial of a man accused of abducting, raping and murdering an eight-year-old girl?

This week, journalists are bunkered down in a London, Ontario courtroom to cover the trial of Michael Rafferty, who has pleaded not guilty to first-degree murder, sexual assault causing bodily harm and abduction of a kid named Tori Stafford. His former girlfriend has already pleaded guilty to murder, and her testimony during Rafferty’s trial was extremely upsetting to read — let alone report on. Her testimony continues today.

A liveblog gives readers a seat in the courtroom and allows for a more accurate, detailed account of the proceedings, which is especially improtant with a case this complex and emotionally driven. But producing real-time reports from a horrific trial comes with a unique set of challenges.

Livebloggers faced similar hurdles when covering the sentencing for rapist/murderer Russell Williams last year. It was noteworthy because the judge allowed reporters to publish right from the courtroom, a fairly new concept in Canada. I wrote a series for Canadian journalism news site J-Source about how the media handled the coverage (some better then others).

Rafferty’s trial was a bit different. For one, the victim was a child abducted three blocks from her small-town home on the very first day she was allowed to walk home by herself. Secondly, the trial judge banned journalists from transmitting data from the courtroom. So any real-time coverage has been produced either in a nearby satellite courtroom, or by reporters rushing out duringbreaks and madly filing updates from laptops or smart phones.

Of course, the much more pertinent issue for reporters lies with the content itself. How do you cover all the grisly details of a horrific story without offending your readers?

Each liveblog was prefaced with a warning about graphic content, some reporters even put warnings in individual posts when the details got too grisly.

On the first day of the trial, CBC News’ liveblog was updated by a reporter using Scribble’s mobile app to file text and photos, and was supplemented with live Twitter updates from two other reporters. Since cameras aren’t allowed in the courtroom, the CBC posted a courtroom sketch instead.

Global News Toronto is using Scribblelive to curate tweets from their reporters on the scene, including TwitPic photos snapped during scrums.

It’s important that reporters understand the language of court – the wrong legal term can completely change the context of an update. That’s why The Globe and Mail sent its seasoned police and crime reporter to liveblog the proceedings.

The Globe had two reporters covering the trial. In an article, national editor Sinclair Stewart explains the paper’s strategy: ”It was primarily to ensure that our staffing was commensurate with the significance of the story,” he says. “The public’s interest in this case, not surprisingly, has been extraordinary.”

“When you’re dealing with allegations that are this brutal—and, to many, this incomprehensible—the public has more than a thirst for justice: It has a thirst for exposition, and for the media to help them make sense of what happened. Having Tim [Appleby] and Adrian [Morrow] at the courthouse has also given us more flexibility in terms of how we deliver the news to readers.

“Because Adrian is in the media room, he can both tweet and provide live updates on a running web file [liveblog]. It enables us to have a two-pronged approach, getting into the more granular, incremental news throughout the day, and then sharpening the narrative for print.”

The trial continues today.

Using liveblogs to document Fashion Week

Thursday, March 15th, 2012

Each morning on the way to work I walk through David Pecuat Square, which has been invaded by Fashion Week Toronto’s white tents this week. I am a pretty avid follower of Fashion weeks, although I do tend to neglect the Canadian ones. Nonetheless, the latest Fashion weeks in New York, Milan, and London are still fresh in my mind and my new job and consequently exposure to ScribbleLive has got me thinking about how the former could use the latter.

Toronto Fashion Week at David Pecuat Square By Sharon Deebrah - CreARTiveMEIn the last week, I’ve seen how major news organizations use ScribbleLive to document product releases, shootings, trials, sports events and more. The ability to share a variety of content as it occurs is invaluable to these companies. (more…)

Liveblogs redefine how to cover breaking news

Tuesday, March 13th, 2012

Developing a digital strategy among the ever-growing crop of smartphones, tablets and social platforms is no easy task. In an article for Ad Age, Steve Rubel investigates the challenges faced by media companies as try to find their place among their digital audience.

He found that most newsrooms are focussing their energy and dollars on the most established platforms, although some aren’t afraid to experiment with brand-new (and red-hot) sites like Pinterest.

The other common theme: real-time coverage.

“Blogging might seem downright slow and quaint in the age of Twitter,” Rubel writes. “But some media organizations, including Reuters and Mashable, have taken a renewed interest in live-blogging breaking-news events and are seeing an uptick in audience engagement as a result.”

Rubel mentions two ScribbleLive clients, Reuters and Mashable, as leaders in digital strategy. He writes:

“Reuters Social Media Editor Anthony De Rosa said ScribbleLive, a real-time blogging platform, allows editors and reporters to take a “hover-and- dive” approach as news warrants. ‘Audiences have been glued to the live-blog format,’ Mr. De Rosa told me. Reuters is now using ScribbleLive to curate questions from Twitter and redefine how the wire service covers breaking-news events, such as elections.”

WTAE covers Western Psych shooting in real time

Friday, March 9th, 2012

When a gunman started shooting people at a Pittsburgh hospital on Thursday, local Hearst station WTAE was the only news company to run a liveblog as the event unfolded. As result, their liveblog readership quickly jumped into the thousands as the world tuned in to see what was happening. Editors and reporters worked together to keep the liveblog up-to-the-minute, making sure to tell readers what they knew and what they were doing to find out more.

The gunman killed a 25-year-old man and injured several others, including a police officer. WTAE steadily pumped new details, photos, a map of the area and videos with reporters into the liveblog. They published screenshots from their TV feed when the names of the victims became public, as well as comments from some hospital staffers. After closing the blog for the night, they restarted it again on Friday afternoon to cover a presser with the police.

Meanwhile across the pond, MSN UK launched a liveblog to cover the death of an Italian hostage killed in Nigeria during a rescue attempt (the blog is still being updated as I write this). Using Scribble’s syndication feature, MSN UK pulled in liveblog updates from the Press Association, including high-res photos and updates from their reporters in the field.